The idea was to create an ad for a local restaurant and reuse assets to be able to display it horizontally as well. This allows for familiarity between ads while adapting to the format it will be displayed in. 

My aim was to have a small colour scheme, so as not to overwhelm the viewer. I found a plate with red to match the red star in the logo. I also picked up the green from the dish and made it lighter and more vibrant to be more eye-catching for the passer-by.